BOCCONI UNIVERSITY
Choose Your Own Adventure Stories

For the Welcome Days 2021 at Bocconi University an interactive activity has been created and implemented in the Instagram Stories of the account. As in a choose your own adventure book (i.e. a book that allows readers to participate in story by making choices), users have had the possibility of deciding where to go, who to meet and which topics to learn more about: the results of the preferences expressed through the Instagram Stories stickers have influenced the course of the real-time live social activation.