Working in advertising, my everyday challenge has been understanding the real needs of brands and consumers, and how to best fulfil them with the right balance between thought and inspiration. I do not compartmentalise: there is no creativity without strategy, and vice versa.
My last role at an ad agency was Deputy Creative Director. Some of the clients I have worked for are: Poste Italiane, Postepay, Postemobile, Università Bocconi, SDA Bocconi, Bocconi Alumni Community, Penta Light, Infinity, Pernod Ricard, Auricchio, Nuvenia, Knorr, Calvé, Buondì, Nesquik, Heinz.
Today I am taking a year off to pursue a Master’s Degree in Sustainable Communication in Sweden. It is my firm belief that effective communication is crucial in order to create a better future for everyone and everything – for real.