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#DomenicaDaCla

#DomenicaDaCla was a social/culinary storytelling project that was developed in order to bring together the real and virtual dimensions through the power of words and cooking.

The format was based upon the great Italian tradition of Sunday lunch: each week different guests sat at our table to tell us about their life experience and taste a dish that was created based on their personal story. This shared meal was then recounted on the blog, with weekly articles and recipes, and the social amplification fueled interest with specific content for every protagonist.