JAMESON IRISH WHISKEY
James Bot activation

James Bot, Jameson Irish Whiskey‘s chatbot, entertained people on 2018 St. Patrick’s Day in a peculiar way: users interacting with it on Messenger received odd answers that became more and more rambling.

This way, the first drunk chatbot in history sent an important message of social responsibility connected with alcohol. And for that purpose an artificial intelligence was not enough: in addition to drinking too much, the “chatbot” was actually a team in the flesh.

GOLD @NC Digital Awards, category: Best digital solution
SILVER @DMA Awards, category: Consumer products and service + SPECIAL PRIZE, category: Best use of social media
BRONZE @ADCI Awards, category: Direct marketing, digital and social media